Source: Humas BNBR | 23 Feb 2017

After 2015 and 2016, for the third time, PT Bakrie Building Industries (BBI) flagship products have again won the Top Brand 2017 award as the best fiber cement roof in its class. The Mulia Senayan Hotel Ballroom, Jakarta, witnessed the appointment of Harflex in the annual prestigious awards event held by Frontier Group on February 23, 2017.

The name Harflex itself was mentioned in the first session together with several other well-known companies which also won similar awards for each category. The award was given directly by the leader of Frontier Group, Mr. Handi Irawan, to Mr. Yogi Pratomo Widhiarto, as CEO of BBI, in the presence of dozens of mass media and hundreds of company leaders who waited their turn to receive awards in the next session.

Maintaining achievements for years is certainly not an easy thing. There are so many challenges and obstacles, especially from the trend of building materials that began to transform following the development of the digital world. This was also stated by Mr. Handi Irawan on the sidelines of his remarks, where he gave various examples of changes to the business world due to factors that are often unpredictable, ranging from changes in consumer behavior, especially the younger generation, easy internet access and social media, as well as consumer purchasing power.

This achievement, which has been able to be maintained for three years in a row, is certainly a valid proof of the credibility, popularity and quality of Harflex products that are the best in Indonesia. However, this does not make BBI forget itself and remain committed to continue to produce innovations and creations both in terms of creating environmentally friendly building material products, and in terms of marketing strategies that are able to reach all levels of society and increase product exports to foreign countries. This certainly can be realized with the support and participation of all loyal consumers, as well as BBI distributors and business partners.