Sumber : Bisnis.com | 19 Februari 2026<\/p>\n\n\n\n
Pemerintah melalui Kementerian Perindustrian (Kemenperin) memastikan penghentian insentif impor utuh (completely built up\/CBU) untuk mobil listrik murni mulai akhir 2025.<\/p>\n\n\n\n
Berdasarkan Peraturan Menteri Investasi Nomor 6\/2023 juncto Nomor 1\/2024, program insentif dan batas waktu importasi akan berakhir pada 31 Desember 2025, sementara sejak 1 Januari 2026 pabrikan diwajibkan memenuhi komitmen produksi lokal 1:1 sesuai peta jalan Tingkat Komponen Dalam Negeri (TKDN).<\/p>\n\n\n\n
Di tengah kebijakan tersebut, pelaku industri otomotif masih berharap adanya stimulus lanjutan pada 2026, mengingat penjualan mobil hingga penghujung 2025 dinilai berada dalam tekanan.<\/p>\n\n\n\n
Chief Operating Officer PT Hyundai Motors Indonesia, Fransiscus Soerjopranoto, memproyeksikan pangsa pasar mobil listrik murni (battery electric vehicle\/BEV) dapat menembus 13% pada 2025, bahkan melampaui mobil hybrid (HEV). Namun, ia mengingatkan bahwa pertumbuhan tersebut tidak lepas dari dukungan insentif pemerintah.<\/p>\n\n\n\n
Data Gaikindo menunjukkan penjualan wholesales BEV mencapai 103.931 unit pada tahun lalu atau melonjak 140,64% secara tahunan. Sementara itu, penjualan mobil hybrid tercatat 65.943 unit. Kinerja impresif ini terjadi di tengah beragam stimulus 2025 seperti PPN Ditanggung Pemerintah (DTP), PPnBM DTP, hingga pembebasan bea masuk impor utuh (CBU).<\/p>\n\n\n\n
\u201cDengan kata lain bahwa insentif yang diberikan pada 2025 itu berdampak secara langsung terhadap pertumbuhan pasar EV itu sendiri. Nah, sehingga banyak pabrikan yang impor kendaraan ke Indonesia,\u201d ujar Frans.<\/p>\n\n\n\n
Industri Desak Stimulus Lanjutan<\/p>\n\n\n\n
Di tengah ketidakpastian kebijakan, pelaku industri menilai insentif masih krusial. Ketua Umum Gaikindo, Putu Juli Ardika, menyebut daya beli masyarakat belum sepenuhnya pulih.<\/p>\n\n\n\n
\u201cMemang dalam kondisi yang sekarang ini, pembelian belum begitu bagus. Kalau dikasih insentif, paling tidak seperti waktu Covid-19, jadi harga mobil lebih affordable sehingga bisa mendorong volume kendaraan,\u201d ujarnya di ICE BSD, Tangerang.<\/p>\n\n\n\n
Gaikindo menargetkan penjualan domestik bisa mendekati 800.000 unit hingga akhir 2025 dari posisi sekitar 600.000 unit dalam 10 bulan pertama.<\/p>\n\n\n\n
\u201cKalau volume penjualan makin besar, nanti yang lain ikut bergerak. Kita harus menjaga kesempatan kerja, menjaga ekspor kita, dan menjaga ekosistem otomotif ini bisa dipertahankan,\u201d imbuh Putu.<\/p>\n\n\n\n
Senada, Wakil Presiden Direktur PT Toyota Motor Manufacturing Indonesia, Bob Azam, menekankan pentingnya menjaga posisi Indonesia sebagai pasar terbesar di Asean.<\/p>\n\n\n\n
\u201cKami harapkan bisa 800.000 total marketnya, supaya kita masih bisa di atas Malaysia. Karena reputasi itu penting,\u201d ujarnya.<\/p>\n\n\n\n
Strategi Pabrikan Hadapi 2026<\/p>\n\n\n\n
Sejumlah produsen telah menyiapkan langkah antisipatif dengan memperkuat produksi lokal. VinFast memastikan pembangunan pabrik di Subang sebagai bentuk pemenuhan komitmen insentif.<\/p>\n\n\n\n
CEO VinFast Indonesia, Kariyanto Hardjosoemarto mengatakan bahwa keputusan membangun pabrik didasarkan pada peraturan pemerintah agar mendapatkan insentif. Ia pun berharap kebijakan fiskal seperti PPnBM DTP tetap dipertahankan.<\/p>\n\n\n\n
\u201cInsentif yang menyangkut PPn atau PPnBM DTP-nya itu mungkin akan memiliki impact lebih besar,\u201d ujarnya.<\/p>\n\n\n\n
Adapun BYD Indonesia yang tengah membangun pabrik di Subang senilai Rp11,2 triliun juga berharap insentif diperpanjang.<\/p>\n\n\n\n
Head of Marketing, PR & Government BYD Indonesia, Luther T. Panjaitan, mengakui pihaknya kurang percaya diri untuk mempertahankan penjualan tanpa adanya konsistensi atau perpanjangan dari kebijakan yang sama.<\/p>\n\n\n\n
\u201cKinerja penjualan BYD tumbuh signifikan berkat insentif CBU dari pemerintah,\u201d ujar Luther beberapa waktu lalu.\n\nDengan pangsa pasar EV nasional telah menyentuh sekitar 15% per November 2025, keputusan pemerintah pada 2026 akan menjadi penentu apakah laju pertumbuhan eksponensial mobil listrik dapat berlanjut atau justru melambat.<\/p>","protected":false},"excerpt":{"rendered":"
Source: Bisnis.com | February 19, 2026 The government, through the Ministry of Industry, has confirmed the termination of completely built-up (CBU) import incentives for pure electric cars starting at the end of 2025. Based on Investment Ministerial Regulation No. 6\/2023 in conjunction with No. 1\/2024, the incentive program and import deadline will end on December 31, 2025, while starting January 1, 2026, manufacturers are required to meet the 1:1 local production commitment according to the Domestic Component Level (TKDN) roadmap. Amidst this policy, automotive industry players are still hoping for further stimulus in 2026, considering that car sales are expected to be under pressure until the end of 2025. Fransiscus Soerjopranoto, Chief Operating Officer of PT Hyundai Motors Indonesia, projects that the market share of pure electric cars (battery electric vehicles\/BEVs) could reach 13% by 2025, even surpassing that of hybrid cars (HEVs). However, he cautioned that this growth will depend on government incentive support. Gaikindo data shows that wholesale BEV sales reached 103,931 units last year, a 140.64% year-on-year increase. Meanwhile, hybrid car sales reached 65,943 units. This impressive performance came amidst various 2025 stimulus measures, such as Government-Borne VAT (DTP), PPnBM DTP, and exemption from import duties on Completely Built Vehicles (CBU). “In other words, the incentives provided in 2025 will have a direct impact on the growth of the EV market itself. This is why many manufacturers are importing vehicles to Indonesia,” said Frans. Industry Urges Further Stimulus Amidst policy uncertainty, industry players believe incentives are still crucial. Gaikindo Chairman Putu Juli Ardika stated that people’s purchasing power has not fully recovered. “Indeed, in the current situation, purchasing power is not yet very good. If incentives are provided, at least like during the COVID-19 pandemic, car prices will be more affordable, which could boost vehicle volume,” he said at ICE BSD, Tangerang. Gaikindo targets domestic sales to approach 800,000 units by the end of 2025, up from around 600,000 units in the first 10 months. “If sales volume increases, others will follow. We must protect job opportunities, maintain our exports, and ensure the sustainability of this automotive ecosystem,” added Putu. Similarly, the Deputy President Director of PT Toyota Motor Manufacturing Indonesia, Bob Azam, emphasized the importance of maintaining Indonesia’s position as the largest market in ASEAN. “We hope to reach a total market share of 800,000, so we can still surpass Malaysia. Because reputation is important,” he said. Manufacturing Strategy for 2026 Several manufacturers have prepared anticipatory measures by strengthening local production. VinFast confirmed that the construction of the factory in Subang is a form of fulfilling its incentive commitment. VinFast Indonesia CEO, Kariyanto Hardjosoemarto, stated that the decision to build the factory was based on government regulations to obtain incentives. He also hopes that fiscal policies such as the PPnBM DTP will be maintained. “Incentives related to PPnBM DTP will likely have a greater impact,” he said. BYD Indonesia, which is currently building a factory in Subang worth IDR 11.2 trillion, also hopes the incentives will be extended. Byd Indonesia’s Head of Marketing, PR & Government, Luther T. Panjaitan, admitted that his company lacks confidence in maintaining sales without consistency or an extension of the same policy. “BYD’s sales performance has grown significantly thanks to the government’s CBU incentives,” Luther said some time ago. With the national EV market share having reached around 15% as of November 2025, the government’s decision in 2026 will determine whether the exponential growth rate of electric vehicles can continue or slow down.<\/p>","protected":false},"author":9,"featured_media":7228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[309,308],"class_list":["post-7227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","tag-insentif-cbu","tag-insentif-kendaraan-listrik"],"_links":{"self":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts\/7227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/comments?post=7227"}],"version-history":[{"count":1,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts\/7227\/revisions"}],"predecessor-version":[{"id":7229,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts\/7227\/revisions\/7229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/media\/7228"}],"wp:attachment":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/media?parent=7227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/categories?post=7227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/tags?post=7227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}