Sumber : Bisnis.com | 18 Februari 2026<\/p>\n\n\n\n
Sektor properti Indonesia terus menunjukan kinerja yang melambat, harga residensial tercatat terus menurun sejak 2024.<\/p>\n\n\n\n
Bank for International Settlements mencatat harga properti residensial di Indonesia anjlok dari 1,46% pada kuartal III\/2024 menjadi 0,8% pada kuartal III\/2025. Padahal, menurut Masyarakat Profesi Penilai Indonesia (Mappi) pertumbuhan properti Tanah Air pernah mencapai 6\u20137%.<\/p>\n\n\n\n
Pengurus Mappi, Harizul Akbar Nazwar, menilai adanya pergeseran tren dalam pasar properti. Kini, alih-alih bergantung pada ekspektasi, pasar properti justru didorong oleh realitas maupun kebutuhan.<\/p>\n\n\n\n
\u201cJadi sebagai kebutuhan primer, dia pasti dicari. Tapi pasarnya ternyata sudah bergerak. Dari yang tadinya community-driven sekarang ke infrastructure-driven,\u201d jelas Harizul dalam program siniar Factory Hub Bisnis, beberapa waktu lalu.<\/p>\n\n\n\n
Saat ini, masyarakat memilih untuk membeli properti dengan pertimbangan jarak, sarana infrastruktur memadai, hingga kemudahan akses transportasi dibandingkan properti dengan harga mahal sebagai aset investasi.<\/p>\n\n\n\n
Harizul menyebut sektor properti merupakan salah satu sektor terpenting bagi Indonesia, mengingat kontribusinya terhadap produk domestik bruto (PDB) mencapai 14\u201315%. Oleh karena itu, menurutnya, properti harus dilihat sebagai sebuah alat kebijakan bukan hanya sektor ekonomi saja.<\/p>\n\n\n\n
Maka, tak heran pemerintah sampai mengguyur sektor properti dengan berbagai insentif. Iming-iming kebijakan itu meliputi kredit usaha rakyat alias KUR Perumahan dengan subsidi bunga pemerintah 5%, serta perpanjangan insentif pajak pertambahan nilai ditanggung pemerintah (PPN DTP) 100% hingga 2027 yang berlaku untuk rumah dengan harga sampai Rp5 miliar.<\/p>\n\n\n\n
\u201cMeskipun tren suku bunga kita juga relatif turun, sekarang di 4,75 basis poin dan sudah turun sekitar kalau nggak salah hampir 1% di-compare tahun lalu, [tapi] masih dirasa belum mencukupi,\u201d ujar Harizul.<\/p>\n\n\n\n
Upaya kebijakan itupun belum menuai hasil. Persoalan sektor properti yang lesu juga disebabkan masalah struktural, seperti pelemahan daya beli hingga ketidakpastian ekonomi.<\/p>\n\n\n\n
\u201cTapi ada satu paradigma yang cukup menarik. Ada juga tren anak muda sekarang yang menghindari kepemilikan rumah,\u201d tambah Harizul.<\/p>\n\n\n\n
Indonesia sendiri masih berhadapan dengan kekurangan alias backlog kepemilikan rumah hingga 15 juta unit. Terkait hal ini, pemerintah menawarkan solusi lewat program 3 juta rumah.<\/p>\n\n\n\n
Kendati begitu, kembali lagi, para pengembang khawatir masyarakat tidak tertarik untuk membeli properti yang sudah dibangun. Harizul pun mendorong pemerintah agar tidak hanya membenahi supply side, tetapi juga demand side.<\/p>\n\n\n\n
KELAS MENENGAH<\/p>\n\n\n\n
Di sisi lain, kelompok kelas menengah makin terhimpit lantaran tidak memiliki fondasi sekokoh kelas atas, tetapi juga tidak mendapatkan banyak bantuan dari pemerintah sebagaimana yang diterima masyarakat berpenghasilan rendah (MBR). Padahal, segmen inilah yang disasar sebagai konsumen potensial.<\/p>\n\n\n\n
Menurut Harizul, masyarakat khususnya generasi lebih muda mempertimbangkan risiko jangka panjang, misalnya pendapatan dan kemampuan untuk mencicil. \u201cHal-hal ini yang membuat masyarakat, khususnya first home buyer menjadi relatif kurang confident untuk menentukan apakah saya beli sekarang atau enggak.\u201d<\/p>\n\n\n\n
Demi mewujudkan keberhasilan program 3 juta rumah, Harizul mendorong pemerintah agar mengeluarkan kebijakan terukur dengan sosialisasi optimal kepada masyarakat. \n\nSementara itu, dari sisi pengembang, dia menyarankan agar dipersiapkan insentif non tunai untuk masyarakat. Seperti, potongan harga maupun dikonversi menjadi alat rumah tangga bagi kelas menengah ke bawah.<\/p>","protected":false},"excerpt":{"rendered":"
Source: Bisnis.com | February 18, 2026 Indonesia’s property sector continues to show slowing performance, with residential prices recorded a steady decline since 2024. The Bank for International Settlements recorded residential property prices in Indonesia plummeting from 1.46% in the third quarter of 2024 to 0.8% in the third quarter of 2025. This is despite the fact that, according to the Indonesian Society of Appraisers (Mappi), property growth in the country once reached 6\u20137%. Mappi administrator Harizul Akbar Nazwar believes there has been a shift in trends in the property market. Now, instead of relying on expectations, the property market is driven by reality and need. “So, as a primary need, it’s certainly sought after. But the market has apparently shifted. From being community-driven to infrastructure-driven,” Harizul explained in a recent Factory Hub Bisnis podcast. Currently, people are choosing to buy property based on distance, adequate infrastructure, and easy transportation access, rather than expensive properties as investment assets. Harizul stated that the property sector is one of the most important sectors for Indonesia, given its contribution to gross domestic product (GDP) of 14\u201315%. Therefore, he believes, property must be viewed as a policy tool, not merely an economic sector. It’s no surprise, then, that the government is flooding the property sector with various incentives. These enticing policies include the People’s Business Credit (KUR Perumahan) program with a 5% government interest subsidy, as well as the extension of the 100% government-borne value-added tax (PPN DTP) incentive until 2027, which applies to homes priced up to IDR 5 billion. “Although our interest rate trend has also been relatively downward, currently at 4.75 basis points and has decreased by almost 1% compared to last year, it still feels insufficient,” Harizul said. These policy efforts have not yet yielded results. The sluggish property sector is also caused by structural issues, such as weakening purchasing power and economic uncertainty. “But there’s one rather interesting paradigm. There’s also a trend among young people today who are avoiding home ownership,” Harizul added. Indonesia itself is still facing a shortage, or backlog, of up to 15 million units of home ownership. In response, the government is offering a solution through the 3 million homes program. However, developers are again concerned that people will not be interested in purchasing properties that have already been built. Harizul is urging the government to address not only the supply side but also the demand side. MIDDLE CLASS On the other hand, the middle class is increasingly squeezed because they don’t have as solid a foundation as the upper class, but also don’t receive as much government assistance as the low-income group (MBR). Yet, this segment is targeted as a potential consumer. According to Harizul, people, especially the younger generation, consider long-term risks, such as income and ability to repay loans. “These things make people, especially first-home buyers, relatively less confident in deciding whether to buy now or not.” To ensure the success of the 3 million homes program, Harizul is urging the government to issue measured policies with optimal public outreach. Meanwhile, from the developer perspective, he suggests preparing non-cash incentives for the public. Such as discounts or conversion into household appliances for the lower middle class.<\/p>","protected":false},"author":9,"featured_media":7225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[307,306,303,305,177,286,304],"class_list":["post-7224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","tag-daya-beli","tag-kelas-menengah","tag-melemah","tag-middle-class","tag-properti","tag-property","tag-weakens"],"_links":{"self":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts\/7224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/comments?post=7224"}],"version-history":[{"count":1,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts\/7224\/revisions"}],"predecessor-version":[{"id":7226,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts\/7224\/revisions\/7226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/media\/7225"}],"wp:attachment":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/media?parent=7224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/categories?post=7224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/tags?post=7224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}