Sumber: Kompas.id | 19 Juli 2025<\/p>\n\n\n\n
Perusahaan operator telekomunikasi di Indonesia menghadapi berbagai tantangan bisnis. Wacana pembatasan komunikasi berbasis internet (voice over internet protocol\/VoIP) dinilai bukan solusi untuk meningkatkan pendapatan dari belanja pengguna operator telekomunikasi.<\/p>\n\n\n\n
Senior Investment Information Mirae Asset Sekuritas Indonesia, Nafan Aji Gusta, kepada Kompas, Sabtu (19\/7\/2025), menjelaskan, operator telekomunikasi yang menguasai pasar, seperti PT Telkom Indonesia (Persero) Tbk, PT Indosat Tbk, dan PT XLSmart Telecom Sejahtera Tbk, saat ini masih berupaya memulihkan kinerja fundamental mereka.<\/p>\n\n\n\n
Upaya ini dilakukan karena perusahaan operator telekomunikasi setidaknya sejak sepuluh tahun lalu mempromosikan diskon tarif untuk meningkatkan pendapatan dari belanja pengguna. \u201dKinerja fundamental mereka mengalami tekanan demi meningkatkan penetrasi pasar. Dampaknya, profit margin mereka tertekan,\u201d kata Nafan.<\/p>\n\n\n\n
Namun, sejak 2024, perusahaan-perusahaan tersebut berkomitmen menyudahi perang tarif. Secara perlahan, mereka menaikkan biaya data dan pulsa mereka untuk mengurangi persaingan. Adapun tantangan yang dihadapi berikutnya adalah lambatnya pertumbuhan rerata pendapatan per pengguna yang dibelanjakan (average revenue per user\/ARPU) secara bulanan.<\/p>\n\n\n\n
Dalam tiga bulan pertama 2025, ARPU dari pelanggan PT Telkom Indonesia Tbk, melalui anak usahanya, PT Telekomunikasi Selular (Telkomsel), dengan jumlah 158,81 juta pelanggan, turun 6 persen dibandingkan triwulan I-2024. PT Indosat Tbk dengan produk Indosat Ooredo dan Tri mencatat kenaikan ARPU sebesar 5 persen secara tahunan.<\/p>\n\n\n\n
PT XLSmart Telecom Sejahtera Tbk, yang belum lama ini berhasil menggabungkan pengguna XL, Axis, dan Smartfren, mencatatkan penurunan ARPU sebanyak 9 persen secara tahunan.<\/p>\n\n\n\n
Laporan Mirae Asset Sekuritas pada Juni 2025 memperkirakan pemulihan ARPU akan tetap berada di jalur yang tepat pada semester kedua 2025. Hal ini didukung oleh pemulihan permintaan konsumen secara bertahap dan minat yang lebih besar terhadap paket telekomunikasi yang bernilai tinggi.<\/p>\n\n\n\n
Adapun risiko yang mungkin menghambat pertumbuhan ARPU dari setiap operator telekomunikasi adalah daya beli yang lebih lemah dari perkiraan, persaingan layanan jaringan tetap telekomunikasi (fixed broadband) dan seluler yang semakin ketat, hingga tekanan dari penyedia internet ilegal yang mengganggu penetapan harga pasar.<\/p>\n\n\n\n
Riset Ciptadana Sekuritas Asia pada akhir Juni juga memperkirakan, pertumbuhan ARPU tiga emiten operator telekomunikasi hingga akhir 2025 akan relatif moderat, dengan potensi sedikit meningkat pada semester kedua karena faktor musiman dan daya beli yang lemah.\n\nMengutip laporannya, Ciptadana Sekuritas memprediksi, ARPU bulanan produk PT Telkom Indonesia (Persero) Tbk berada di level Rp 43.000, PT Indosat Tbk di Rp 34.000, dan PT XLSmart Telecom Sejahtera Tbk sebesar Rp 40.000.<\/p>","protected":false},"excerpt":{"rendered":"
Source: Kompas.id | July 19, 2025 Telecommunications operators in Indonesia face various business challenges. The discourse on limiting internet-based communication (voice over internet protocol\/VoIP) is considered not a solution to increase revenue from telecommunications operator user spending. Nafan Aji Gusta, Senior Investment Information Officer at Mirae Asset Sekuritas Indonesia, told Kompas on Saturday (July 19, 2025) that telecommunications operators that dominate the market, such as PT Telkom Indonesia (Persero) Tbk, PT Indosat Tbk, and PT XLSmart Telecom Sejahtera Tbk, are currently working to restore their fundamental performance. This effort is being undertaken because telecommunications operators have been promoting tariff discounts to increase revenue from user spending for at least the past ten years. “Their fundamental performance has been under pressure to increase market penetration. As a result, their profit margins have been squeezed,” Nafan said. However, since 2024, these companies have committed to ending the tariff war. They have been gradually increasing their data and mobile data rates to reduce competition. The next challenge faced is the slow growth in average revenue per user (ARPU) on a monthly basis. In the first three months of 2025, the ARPU of PT Telkom Indonesia Tbk, through its subsidiary, PT Telekomunikasi Selular (Telkomsel), with 158.81 million subscribers, decreased 6 percent compared to the first quarter of 2024. PT Indosat Tbk, with its Indosat Ooredoo and Tri products, recorded a 5 percent annual increase in ARPU. PT XLSmart Telecom Sejahtera Tbk, which recently successfully merged XL, Axis, and Smartfren users, recorded a 9 percent year-on-year decline in ARPU. A Mirae Asset Sekuritas report in June 2025 predicted that ARPU recovery would remain on track in the second half of 2025. This was supported by a gradual recovery in consumer demand and greater interest in high-value telecommunications packages. Risks that could hamper ARPU growth for each telecommunications operator include weaker-than-expected purchasing power, increasingly fierce competition in fixed broadband and cellular services, and pressure from illegal internet providers that could disrupt market pricing. Ciptadana Sekuritas Asia research at the end of June also predicted that ARPU growth for the three telecommunications operators until the end of 2025 would be relatively moderate, with the potential for a slight increase in the second half due to seasonal factors and weak purchasing power. Citing its report, Ciptadana Sekuritas predicts that the monthly ARPU of PT Telkom Indonesia (Persero) Tbk products will be at Rp 43,000, PT Indosat Tbk at Rp 34,000, and PT XLSmart Telecom Sejahtera Tbk at Rp 40,000.<\/p>","protected":false},"author":9,"featured_media":6987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[212,211],"class_list":["post-6986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","tag-internet-based-communication-services","tag-layanan-internet"],"_links":{"self":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts\/6986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/comments?post=6986"}],"version-history":[{"count":1,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts\/6986\/revisions"}],"predecessor-version":[{"id":6988,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/posts\/6986\/revisions\/6988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/media\/6987"}],"wp:attachment":[{"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/media?parent=6986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/categories?post=6986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakrie-brothers.com\/id\/wp-json\/wp\/v2\/tags?post=6986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}